IMARK Lesson 2: Social Networking Sites and Communication

Lesson 2 shows us that a social networking site enables users to create public profiles within a Web site and form relationships with other users who access their profile information for instance facebook. Those services offer different ways to interact with others such as chat rooms, message boards, blogs, video, file sharing, email messages. One can easily post digital pictures and get in touch with other users.

These different social networking services offer different features and cater to different audiences. Some sites are:

·         Preferred in a specific geographic location for instance people from the middle east have more users in facebook.

·         Oriented to youth for instance a large part of the audience is the youngsters.

·         Business or marketplaces for instance linkedin.

·         Specifically oriented towards professional networks, and

·         Dedicated to networking for social development

The use of social networking can present many strategic advantages for groups or organizations, but can also pose new challenges in terms of privacy and security.