A podcast is an audio file that can be made available for others, usually via a web site, to download and listen to whenever they want, and that they can take with them on portable devices.
One of the most important advantages of podcasting is that the production process is very easy. Podcasters usually record using a digital recorder device or a microphone connected to a computer. Editing consists of listening to the files, cutting and pasting parts of the file, inserting music, introductions, transitions etc and getting program to an adequate length.
The key to podcasting is making audio files available on the web and allowing people to subscribe to them using an RSS feed. There are different applications to subscribe to podcasts; they are usually called “podcatchers”. Most podcast formats allow the transfer of file to portable devices such as mp3 players.
Strategic value of podcasting:
It provides value for the organisation’s communication strategy by:
- · Overcoming literacy barriers among the audience
- · Engaging many different voices
- · Capturing oral history, popular music and so on
- · Disseminating audiofiles